The Science of Suggestibility in Restaurant Menus and the Role of 3D Menus

Because people buy what you suggest, if done the right way.

Randall Scott White

8/5/20232 min read

a hand holding a deck of playing cards
a hand holding a deck of playing cards

The restaurant industry is highly competitive, and restaurant owners are always looking for ways to increase sales and profits. One way to achieve this is by leveraging the science of suggestibility in menu design. By using psychological principles to influence customer behavior, restaurants can increase the likelihood of customers ordering certain items on the menu.

Let's explore the science of suggestibility in restaurant menus and the role of 3D menus in augmented reality in enhancing the customer experience and boosting sales. The Science of Suggestibility in Restaurant Menus
Menu design is an art and a science. The way a menu is designed can influence customer behavior and impact sales. Here are some of the psychological principles that restaurants can use to influence customer behavior:

  1. Menu engineering: Menu engineering is the practice of strategically placing items on the menu to influence customer behavior. Restaurants can use techniques like highlighting certain items, using descriptive language, and placing high-profit items in prominent positions to encourage customers to order them.

  2. Decoy effect: The decoy effect is a phenomenon where the presence of a third option influences the decision between two other options. Restaurants can use this principle by adding a high-priced item to the menu to make other items seem like a better value.

  3. Anchoring effect: The anchoring effect is a cognitive bias where people rely too heavily on the first piece of information they receive. Restaurants can use this principle by placing high-priced items at the beginning of the menu to make other items seem more affordable.

The Science of Suggestibility in Restaurant Menus and the Role of 3D Menus

The Role of 3D Menus in Augmented Reality
Augmented reality (AR) technology is transforming the restaurant industry by providing customers with a more immersive and engaging dining experience. 3D menus in augmented reality can enhance the customer experience and boost sales in the following ways:

  1. Visual representation: 3D menus in augmented reality provide customers with a true-to-scale visual representation of the food. This can help customers make more informed decisions and increase the likelihood of them ordering certain items.

  2. Upselling: Restaurants can use 3D menus in augmented reality to upsell items by highlighting certain items and providing customers with a more engaging and interactive experience.

  3. Branding: 3D menus in augmented reality can help restaurants differentiate themselves from the competition and create a unique brand identity.

Conclusion

The science of suggestibility in restaurant menus and the role of 3D menus in augmented reality can help restaurants increase sales and profits by influencing customer behavior and enhancing the customer experience. By leveraging psychological principles and innovative technology like 3D menus in augmented reality, restaurants can create a more engaging and immersive dining experience for their customers. FULL PLATE 3D MENUS (www.fullplate.tech) is a leading provider of 3D menus in augmented reality that can help restaurants boost sales and profits.